People often ask us how we develop products. Most brands typically only share how it works after something launches.
But we thought it would be fun to give you a peek right in the midst of developing the perfect custom jean.
It begins with sourcing the right fabric.
For your jeans to flatter, fit well and feel comfortable, we knew we had to use the best fabric available.
That’s why our design team chose the Kaihara mill, a textile house in Fukuyama City, Japan, that’s been producing indigo-dyed fabrics for over 100 years.
“The Kaihara mill has an obvious passion for the craft of denim,” says Ray, our CEO. “They approach fabric the way artists approach canvas, and there’s a deep commitment to tradition and heritage.” That tradition stretches all the way back to the late 19th century when the mill was founded as a source for indigo kasuri, an ikat-like weaving technique that’s used for kimonos and wall hangings.
In the 1970s, Kaihara expanded into denim, incorporating many of its traditional weaving methods like ring spinning to create fabric with exceptional strength and character. Strands of cotton are tightly twisted together into yarn before they’re dyed. The dye doesn’t completely soak all the way through, so you end up with denim that’s stronger and will fade with more dramatic highs and lows of color depending on how you wear it.
So what's next?
We have just begun sampling with Kaihara fabric. That means we buy a small batch to test on prototype jean designs. Once we reach the next stage of jean development, we'll share with you.
In other news, see the Top Three Suit Rules For Men Who Lift Heavy.