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Our Secret Master Plan

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The mission of Sene is to accelerate the world's transition to truly personalized sizing.

Fashion is the second most wasteful industry in the world. But most efforts, though well-intentioned and helpful, are at the end of the funnel and focused on more sustainable materials and better recycling. This doesn't solve the fact that billions of dollars of clothing each year are dumped into landfills because no person wanted to buy it.

We are building a future where you can buy beautiful clothing that is made to fit just the way you like, delivered in a few days. Our conviction is that for this to be a true alternative to mass-produced clothing, we must first design garments with unique design merit on its own. So we launched Sene, a minimalist clothing line focused on exceptional materials, born with custom-fit in its DNA.

Similar to Tesla and the electric car industry, almost any new technology initially has high unit cost before it can be optimized. The strategy of Sene is to create an accessible luxury brand at the high end of the market, and then go down market as we leverage scale to create increasingly more affordable options for everyone as each year passes.

The only way to do this is to be excellent at design, excellent at service, excellent at supply chain ops, all the while keeping you the client in the center the whole time.

Every time you buy from Sene, you are helping us build toward this future. And you prove the thesis that fashion can actually be sustainable, and people will choose long-term over short-term. 

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