Q2 - The First All Asian Fashion Campaign – Sene
 
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What we believe
What we believe

You're looking at the first all-Asian fashion campaign from a US brand

Fashion has been behind the game in addressing the issue of race. Models of color are just starting to play a lead role in fashion campaigns in the last two years. And some of fashion’s brightest stars still run shows with only white models.

What we make

We did it because it's personal

Ray and Mark, the partners behind Sene, are Chinese Americans and the sons of immigrant parents. The concept was birthed while they were watching Ugly Delicious, David Chang’s Netflix documentary.

During the episode on the history of fried rice, David Chang and his guests shared how they all wanted to be white when they were kids.

What we believe

"Did you want to be white growing up?"

Ray and Mark were struck by how they too had embraced stereotypes and reacted in their own way in search of identity. "Now that we lead a fashion brand," says Ray. "We feel a responsibility to make a difference." 

What we believe
Why we do it

Why this matters to Sene

We started Sene to celebrate what makes individuals unique and the stories that lie beneath. We are convicted that people of all shapes and sizes deserve to feel their best each day.

This latest collection features many new Japanese materials, including denim from the famed Kaihara mill.

What we believe



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Email: hello@senestudio.com

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