200,000+ People Have Created Their Custom Fit

200,000+ Custom Fits Created

The Ultrasoft Lightweight T-Shirt

This is the best T-shirt money can buy. Custom-made to flatter your build with a stretchy soft Supima cotton grown in the US, milled & sewn in Los Angeles.

Cut to fit your unique shape

Designed, milled, & sewn in Los Angeles

Supima cotton grown in the US

Wrinkle-resistant drape. Soft hand feel.

Group of six people in casual attire gathered around a table outdoors.
Man with gray hair and beard sitting on a wooden bench indoors.

Cloud T-Shirts

Mediumweight Supima Cotton

Ultra-soft

Stretchy

Milled in Los Angeles

180 gsm
94% Cotton, 6% Elastane

46% OFF

Three plain t-shirts in green, navy, and white on a gray background.

FAVORITE

Coastal Lightweight Crew 3-Pack

$270

|

$152

Three plain white T-shirts on a gray background.

46% OFF

FAVORITE

All-White Lightweight Crew 3-Pack

$270

|

$152

3-Packs

6-Packs

Individual Crew Neck T-Shirts

Individual V-Neck T-Shirts

100% Satisfaction Guarantee

Unlimited remakes for custom orders. Risk-free.

Business and creative leaders are upgrading to Sene

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"I can just put Sene on, feel very good, and it's liberating.


Seeing my name on the label, it's not about not being a size, it IS a size. It's James Freeman's size."

James Freeman

Founder of Blue Bottle Coffee

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Our Process

How SmartFit Works

01. Answer 14 Questions

We'll ask in-depth questions about your typical fit issues to generate a one-of-a-kind fit. No measuring or scanning needed.

02. We Calculate A Unique Fit

Our SmartFit data-driven algorithm generates a unique fit down to the quarter centimeter level of precision.

03. The Perfect Tee Ships In 3 Days

95% of men get the perfect fit out of the box. But if you need changes, share feedback with your dedicated Fit Specialist and we'll remake it for free.  

Smart Made-To-Order Production

Your unique fabric panels are immediately laser cut and then hand assembled.

Infinite Fit Permutations

Unique garment fit per person down to quarter centimeter level of precision

20+ QA Checkpoints

Sene production monitors construction at numerous checkpoints for quality.

Take SmartFit Quiz

Frequently Asked Questions

What happens if it doesn't fit?

Are you altering standard size clothes or making it from scratch?

How do remakes work?

How inclusive are your sizes?